Reaching Audiences A Guide to Media Writing

Name: Reaching Audiences A Guide to Media Writing
Price: 6.7 USD
Availability: InStock
ISBN: 9780205693108

ISBN-10: 0205693105

ISBN-13: 9780205693108

Edition: 5th 2010

Authors: Jan Johnson Yopp, Katherine C. McAdams, Ryan Thornburg, Ryan M. Thornburg

List price: $134.00

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Description:

Reaching Audiences: A Guide to Media Writingprovides a brief yet thorough guide to a range of writing styles for the media. This book stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing todayrsquo;s ever-changing media…

Book details

List price: $134.00
Edition: 5th
Copyright year: 2010
Publisher: Allyn & Bacon, Incorporated
Publication date: 3/24/2009
Binding: Paperback
Pages: 384
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English




The Components Of Good Writing



Writing for Today's Audiences Reaching Audiences Knowing Audiences The Writing Process Explained



Tools for Writers: Spelling, Grammar, Style, and Math Spelling in the Computer Age Grammar To the Rescue Grammar Problems Up Close Math for Journalists Suggested Readings



Editing, Editing, Editing Watching Style Editing Responsibilities Editing for Online and Other Formats Putting the Rules in Practice



Guidelines for Good Writing Watchwords of Writing Keys to Good Writing Words Sentences Paragraphsndash;Short Paragraphs The Way to Clearer Writing



Constructing The Message



Getting to the Point What's the Point? In the Beginning Comes the Lead News Elements News Values General Rules for Leads Summary Leads Other Lead Formats Writing Leads for Online Media Choosing a Lead Type nbsp;



Beyond the Lead: Writing the Message The Inverted Pyramid Organizing a Story News Peg and Nut Graph Other Organizational Styles Unifying Writing



Producing Online Content The World Goes Online Electronic Media Then and Now Whatrsquo;s Different about Online Content The Components of a News Site Structuring Messages Online Challenges and Opportunities



Beyond Breaking News News versus Feature Obituaries Speech Stories



Gathering Information



Research and Observation Getting Started Government Sources Online Research Observation



Interviewing, Quotes, and Attribution Interviewing as a Challenge Research Before Interviewing Getting the Interview Writing the Questions Conducting an Interview Selecting and Using Quotes More on Attribution



Recognizing Bias and Stereotypes The Bias Habit Considering Specific Groups Overcoming Bias in W