Public Relations Today Managing Competition and Conflict

ISBN-10: 020549210X

ISBN-13: 9780205492107

Edition: 2008

List price: $141.40 Buy it from $3.00 Rent it from $100.50
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Description:

"Public Relations: Managing Competition and Conflict" is an introductory book that provides the latest theories and practices in easy-to-understand terms, exploreing the role of competition and conflict in today' s modern public relations practice. "Public Relations" takes a brief, conflict-based approach, combining the insights of public relations experts Dennis Wilcox and Glen Cameron with the fresh voices of two of the fastest rising stars of public relations education Bryan Reber and Jae-Hwa Shin. Using up-to-date real world examples, checklists, and summaries to explore the role of competition and conflict, this book provide a whole new departure from other introductory texts. "Public Relations: Managing Competition and Conflict" is based on the idea that public relations is the management of competition and conflict on behalf of one' s client or organization and, if at all possible, the interests of the public that impact the organization. As such, the authors take an assertive approach, providing vigorous examples from the " real-world" of public relations that lend excitement to the profession for students. This book successfully merges theory and practice into a refreshing, easy-to-understand approach that will help the reader learn the basics of effective public relations practice.
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Book details

List price: $141.40
Copyright year: 2008
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/24/2007
Binding: Paperback
Pages: 464
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 1.848
Language: English

DENNIS L.WILCOX, Ph.D., Is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator's Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr.Wilcox has written six books, including being the lead author of Public RelationsStrategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA's "Outstanding Educator," the Xifra-Award from the University of Girona (Spain), and an honorary doctorate from the University of Bucharest. He is active in the International Public Relations Association (IPRA) and a member of the Arthur W. Page Society, a group of senior communication executives. Dr. Wilcox regularly consults and gives lectures and workshops to students and professionals in a variety of nations.GLEN T. CAMERON, Ph.D., Is Gregory Chair in Journalism Research and founder of the Health Communication Research Center at the University of Missouri. Dr. Cameron has authored more than 300 articles, chapters, award-winning conference papers, and books on public relations topics. A popular lecturer internationally, Dr. Cameron has received the Baskett-Mosse and Pathfinderawards for career achievement. The University of Missouri honored him in 2006 with the 21st Century Corps of Discovery Lectureship, which is given once each year by a globally recognized campus scholar. Dr. Cameron's ongoing public relations experience includes his management of more than $42 million in external funding of health public relations projects from sources such as the National Institutes of Health, The National Cancer Institute, Missouri Foundation for Health, The U.S. Department of Agriculture, The Centers for Disease Control and Prevention, The U.S Department of Defense, and Monsanto. Whenever he can, Dr. Cameron enjoys the rivers and mountains of his native Montana as well as wild spots around the world.BRYAN H. REBER, Ph.D., Is associate professor of public relations at the University of Georgia, Grady College of Journalism and Mass Communication. Dr. Reber teaches courses that offer an introduction to public relations, management, writing, and campaigns. On the graduate level, he teaches classes in topics including management, persuasion, campaign research, and public opinion. His research focuses on public relations theory, practice, pedagogy, and health communication and has been published in the Journal of Public Relations Research, Journalism and Mass Communication Quarterly, Journal of Health Communication, Public Relations Review, and Journal of Broadcasting and Electronic Media. Dr. Reber regularly presents his research at national and international academic conferences. He is the co-author of two books: Gaining Influence in Public Relations and Public Relations Today: Managing Competition and Conflict. Dr. Reberworked for 15 years in public relations at Bethel College,Kansas. He has conducted research For The Sierra Club,Ketchum, And The Georgia Hospital Association, among others.JAE-HWA SHIN, Ph.D., Mph., Is an associate professor in the School of Mass Communication and Journalism at the University of Southern Mississippi. Dr. Shin is widely recognized as a prolific researcher in the field of public relations and has actively participated in the emerging development of public relations theory. She co-authored Public Relations Today: Managing Conflict and Competition, a text that incorporatesher research, teaching, and professional experience.In addition, she has published her research in peer-reviewedjournals such as Public Relations Review, Journalism & Mass Communication Quarterly, Science Communication Journal, andJournal of Communication in Health Care. Dr. Shin is an active presenter at national and interna

Preface
What Is Public Relations
The Challenge of Public Relations Global Scope
A Variety of Definitions Public Relations as a Process
The Components of Public Relations How Public Relations Differs from Journalism Scope Objectives Audiences Channels
How Public Relations Differs from Advertising
How Public Relations Differs from Marketing
How Public Relations Supports Marketing
Toward an Integrated Perspective: Strategic Communication
Careers in Public Relations
A Changing Focus in Public Relations
The Range of Public Relations
Work Personal Qualifications and Attitudes
Five Essential Abilities
The Value of Internships Salaries in Public Relations Entry-Level Salaries
Salaries of Experienced Professionals
Salaries of Women: The Gender Gap
The Value of Public Relations
Summary Case Activity: What Would You Do?
Questions for Review and Discussion Selected Readings
Managing Competition and Conflict
A New Way of Thinking
The Role of Public Relations in Managing Conflict
It Depends: A System for Managing Conflict
It Depends: Two Basic Principles
A Matrix of Contingency Factors
The Contingency Continuum
The Conflict Management
Life Cycle Proactive
Phase Strategic
Phase Reactive
Phase Recovery
Phase Managing the Life Cycle Issues
Management Strategic Positioning and Risk Communication Crisis
Management Reputation
Management Deacute;jagrave; Vu - All Over Again
Summary Case Activity: What Would You Do?
Questions for Review and Discussion
Selected Readings
Public Relations: A Historical Perspective
A Brief History of Public Relations
Ancient Beginnings
Public Relations in Colonial America
The Age of the Press Agent Settling the American West
The Rise of Politics and Activism
The Beginnings of Corporate Public Relations
Modern Public Relations Comes of Age
Public Relations Expands in Postwar America
Evolving Practice and Philosophy
Trends in Todayrsquo;s Practice of P
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