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Writing for the Mass Media

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ISBN-10: 0205449727

ISBN-13: 9780205449729

Edition: 6th 2006 (Revised)

Authors: James G. Stovall

List price: $79.60
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Description:

This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information about media writing and the opportunity to develop their skills as professional writers. The Basic Tools of Writing; Style and Stylebook; Writing in the Media Environment; Writing for Print; Writing for the Web; Writing for Broadcast; Writing Advertising Copy; Writing for Public Relations; Writers and the Law; Copy-Editing Symbols; Grammar and Diagnostic Exams; Problem Words and Phrases; and Advertising Copy Sheets. Introductory media writing.
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Book details

List price: $79.60
Edition: 6th
Copyright year: 2006
Publisher: Allyn & Bacon, Incorporated
Publication date: 6/17/2005
Binding: Paperback
Pages: 384
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 1.628
Language: English

Preface
Sit Down and Write
What Is Good Writing?
Getting Ready to Write
Basic Techniques
Writing for the Mass Media
Becoming a Professional
Text and Images
And Finally...
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Basic Tools of Writing
Grammar
Common Grammar Problems
Punctuation
Spelling
Computer Aids
Words, Words, Words
Writing with Clarity
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Style and the Stylebook
Accuracy
Clarity
Brevity
Journalistic Conventions
Journalistic Style
Stylebooks
The Associated Press Stylebook
Language Sensitivity
Conclusion
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Writing in the Media Environment
The News Culture
Elements of News
Personal Sources
Interviewing
Observation
Stored Sources of Information
The Importance of Accuracy
Deadlines
Ethical Behavior
Writing by Example
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Writing for Print
Characteristics of News Stories
The Inverted Pyramid
The Lead Paragraph
Developing the Story
Using Quotations
Other Story Structures
Types of News Stories
Editing and Rewriting
Writing Feature Stories
Characteristics of Feature Writing
Parts of a Feature Story
The Challenge of Writing
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Writing for the Web
Characteristics of the Web
Demands of the Audience
Characteristics of Web Writing
Forms of Writing
Lateral Reporting
Wanted for the Web: Writers and Editors
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Writing for Broadcast
Selection of News
Characteristics of Writing
Story Structure
Broadcast Writing Style
Broadcast Copy Preparation
Putting Together a Newscast
Conclusion
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Writing Advertising Copy
A Love-Hate Relationship
The Field of Advertising
Beginning the Process: Needs and Appeals
The Audience
The Product
The Advertising Situation
Copy Platforms
Writing the Ad
Elements of a Print Ad
Writing Advertising for Broadcast
Other Media
Conclusion
Points for Consideration and Discussion
Further Reading
Websites
Exercises
Writing for Public Relations
The Work of the PR Practitioner
Characteristics of the PR Practitioner
Writing News Releases
Letters
Company Publications
Oral Presentations
Conclusion
Points for Consideration and Discussion
Further Reading
Website
Exercises
The Writer and the Law
The First Amendment
Defamation
The Plaintiff's Case
Affirmative Defenses
Privacy
Copyright and Trademark
Advertising
Broadcast Regulation
Conclusion
Further Reading
Websites
Copy-Editing Symbols
Grammar and Diagnostic Exams
Problem Words and Phrases
Advertising Copy Sheets
Glossary
Index