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Public Relations Writing and Media Techniques

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ISBN-10: 0205211674

ISBN-13: 9780205211678

Edition: 7th 2013 (Revised)

Authors: Dennis L. Wilcox, Bryan H. Reber

List price: $96.99
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Description:

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
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Book details

List price: $96.99
Edition: 7th
Copyright year: 2013
Publisher: Allyn & Bacon, Incorporated
Publication date: 1/24/2012
Binding: Paperback
Pages: 560
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.288
Language: English

DENNIS L.WILCOX, Ph.D., Is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator's Academy, and past chair of the public relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr.Wilcox has written six books, including being the lead author of Public RelationsStrategies and Tactics and Public Relations Writing and Media Techniques. His honors include PRSA's "Outstanding Educator," the Xifra-Award from the University of Girona…