Investigating Communication An Introduction to Research Methods
Edition: 2nd 2000 (Revised)
List price: $210.60
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Description: This textbook provides a comprehensive, balanced introduction to communication research methods. Designed for students who have little or no familiarity with research methods, this book helps them to become more knowledgeable and competent consumers (and producers) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this text takes students step-by-step through the communication research process. Investigating Communication teaches students how communication research is conducted from start to finish, with the text's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, students become excited about studying research methods.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $210.60
Copyright year: 2000
Publisher: Allyn & Bacon, Incorporated
Publication date: 10/26/1999
Size: 7.00" wide x 9.25" long x 1.25" tall
He received his Ph.D. from University of Kansas in 1979. He is Professor and Chair of the Department of Communication at The University of Memphis. He is the recipient of nine distinguished scholarship awards and is Past President of the Central States Communication Association and recipient of the Outstanding Young Teacher Award from that organization.
|All chapters end with ""Conclusion.""|
|Conceptualizing Communication Research|
|Introduction to the Research Culture|
|The Importance of Knowing Research Methods|
|Making Claims and Offering Evidence|
|Everyday Ways of Knowing|
|The Research Process|
|The Importance of Distinguishing Research from Pseudoresearch|
|Asking Questions about Communication|
|What Constitutes Communication Research? Areas of Communication Research|
|Basic versus Applied Communication Resear|