Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

ISBN-10: 0201406489

ISBN-13: 9780201406481

Edition: N/A

Authors: Michael Treacy, Fred Wiersema

List price: $25.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


"Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? Why does Lands' End remember your last order and even your family's clothing sizes but after ten years of membership American Express still solicits you to join?" "How is it that some companies are reinventing competition in their markets while others are seemingly oblivious to the changing world around them? These are the questions that authors Michael Treacy and Fred Wiersema explore in their groundbreaking book, The Discipline of Market Leaders, from the same consulting firm that brought you business reengineering. The answers provide a revolutionary way of thinking about customers, competition, markets, and the fundamental structure of your organization." "The authors' thesis is deceptively simple: that successful organizations - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value discipline" - best total cost, best product, or best total solution - and then build their organization around it. They sustain their leadership position not by resting on their laurels, but by offering better value year after year. Choosing one discipline to master does not mean abandoning the other two, only that a company must stake its reputation - and focus its energy and assets - on a single one to achieve success over the long term. No company can reliably succeed today by trying to be all things to all customers." "Through detailed case studies of some of the world's best-known companies, The Discipline of Market Leaders examines the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one. Each discipline demands a distinct organizational model with its own structure, processes, information systems, management systems, and culture. Treacy and Wiersema also show how to involve every member of a company's work force in the "cult of the customer," a new way of looking at work in the context of customer value." "What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? If you can't easily answer these questions, then The Discipline of Market Leaders is required reading. Because the companies that can answer these questions are raising the value bar in their industries, creating new customer expectations, and staking their claim to market leadership."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought

Book details

List price: $25.00
Publisher: Perseus Books Group
Binding: Hardcover
Pages: 208
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 0.990
Language: English

Fred Wiersemaadvises senior executives on market strategy. Born in the Netherlands, he holds a doctorate from Harvard Business School and lives near Boston.

How to Fail in Business Without Even Tryingp. 1
The New Rules of Competitionp. 15
The Winner's Choicep. 27
The Discipline of Operational Excellencep. 45
One Company's Experience - ATandT's Universal Cardp. 61
The Discipline of Product Leadersp. 81
One Company's Experience - Intel Corporationp. 97
The Discipline of Customer Intimacyp. 119
One Company's Experience - Airborne Expressp. 139
Setting Your Value Discipline Agendap. 159
Creating the Cult of the Customerp. 173
Sustaining the Leadp. 185
Epiloguep. 199
Acknowledgmentsp. 201
Indexp. 203
Table of Contents provided by Blackwell. All Rights Reserved.
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.