| |
| |
| Acknowledgments | |
| |
| |
| |
| Engineering Sociality in a Culture of Connectivity | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| From Networked Communication to Platformed Sociality | |
| |
| |
| |
| Making the Web Social: Coding Human Connections | |
| |
| |
| |
| Making Sociality Saleable: Connectivity as a Resource | |
| |
| |
| |
| The Ecosystem of Connective Media in a Culture of Connectivity | |
| |
| |
| |
| Disassembling Platforms, Reassembling Sociality | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Combining Two Approaches | |
| |
| |
| |
| Platforms as Techno-cultural Constructs | |
| |
| |
| |
| Platforms as Socio-economic Structures | |
| |
| |
| |
| Connecting Platforms, Reassembling Sociality | |
| |
| |
| |
| Facebook and the Imperative of Sharing | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Coding Facebook: The Devil is in the Default | |
| |
| |
| |
| Branding Facebook: What You Share Is What You Get | |
| |
| |
| |
| Shared norms in the Ecosystem of Connective Media | |
| |
| |
| |
| Twitter and the Paradox of Following and Trending | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Asking the Existential Question: What is Twitter? | |
| |
| |
| |
| Asking the Strategic Question: What Does Twitter Want? | |
| |
| |
| |
| Asking the Ecological Question: What Will Twitter Be? | |
| |
| |
| |
| Flickr between Communities and Commerce | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Flickr Between Connedtedness and Connectivity | |
| |
| |
| |
| Flickr Between Commons and Commerce | |
| |
| |
| |
| Flickr Between Participatory and Connective Culture | |
| |
| |
| |
| YouTube: The Intimate Connection between Television and Video-sharing | |
| |
| |
| |
| Introduction 179-215 | |
| |
| |
| |
| Out of the Box: Video-sharing Challenges Television | |
| |
| |
| |
| Boxed In: Channeling Television into the Connective Flow | |
| |
| |
| |
| YouTube as A Gateway to Connective Culture | |
| |
| |
| |
| Wikipedia and the Principle of Neutrality | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| The Techno-cultural Construction of Consensus | |
| |
| |
| |
| A Consensual Apparatus between Democracy and Bureaucracy | |
| |
| |
| |
| A Nonmarket Space in the Ecosystem? | |
| |
| |
| |
| The Ecosystem of Connective Media: Locked In, Fenced Off, Opt Out? | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Locked In: The Algorithmic Basis of Sociality | |
| |
| |
| |
| Fenced Off: Vertical Integration and Interoperability | |
| |
| |
| |
| Opt Out? Connectivity as Ideology | |
| |
| |
| Bibliography | |
| |
| |
| Index | |