Candidate What It Takes to Win - and Hold - the White House

Name: Candidate What It Takes to Win - and Hold - the White House
Price: 2.98 USD
Availability: InStock
ISBN: 9780199922079

ISBN-10: 0199922071

ISBN-13: 9780199922079

Edition: 2012

Authors: Samuel L. Popkin

List price: $29.95

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Description:

There are two winners in every presidential election campaign: The inevitable winner when it begins and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin - drawing on a lifetime of presidential campaign experience and academic research - analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Whydoesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners - and losers - of the last 60…

Book details

List price: $29.95
Copyright year: 2012
Publisher: Oxford University Press
Publication date: 4/10/2012
Binding: Hardcover
Pages: 304
Size: 9.30" wide x 6.40" long x 1.30" tall
Weight: 1.342
Language: English



Prologue



Campaign Juggling



Planning for Chaos



Challengers: The Search for an Experienced Virgin



The Challenger who Couldn't Lose: Hillary Clinton in 2008



Incumbents: Regicide or More of the Same



The Unbeatable Incumbent: George Bush in 1992



Successors: Lapdogs or Leaders



The Successor with Peace and Prosperity: Algore in 2000



Teams that Work



Is this any Way to Pick a President?


Acknowledgments


Notes


Bibliography


Index