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Sun Tzu and the Art of Business Six Strategic Principles for Managers

Best in textbook rentals since 2012!

ISBN-10: 0199782911

ISBN-13: 9780199782918

Edition: 2nd 2012 (Revised)

Authors: Mark R. McNeilly

List price: $30.99
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Description:

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the…    
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Book details

List price: $30.99
Edition: 2nd
Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 12/23/2011
Binding: Paperback
Pages: 288
Size: 0.12" wide x 0.12" long x 0.12" tall
Weight: 0.792
Language: English

Preface
Acknowledgments
Introduction
Win All Without Fighting: Capturing Your Market Without Destroying It
Avoid Strength, Attack Weakness: Striking Where They Least Expect It
Deception and Foreknowledge: Maximizing the Power of Market Information
Speed and Preparation: Moving Swiftly to Overcome Your Competitors
Shape Your Opponent: Employing Strategy to Master the Competition
Character-Based Leadership: Providing Effective Leadership in Turbulent Times
Putting The Art of Business Into Practice
Notes
Suggested Readings
Original Translation
Index
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