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Explaining Research How to Reach Key Audiences to Advance Your Work

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ISBN-10: 0199732051

ISBN-13: 9780199732050

Edition: 2010

Authors: Dennis Meredith

List price: $47.99
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Description:

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques todisseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a moreeffective communication tailored to a unique background and set of needs. In addition to drawing on the experience…    
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Book details

List price: $47.99
Copyright year: 2010
Publisher: Oxford University Press, Incorporated
Publication date: 2/25/2010
Binding: Paperback
Pages: 368
Size: 6.10" wide x 9.17" long x 0.80" tall
Weight: 1.144
Language: English

Dennis Meredith brings to his novels an expertise in science from his career as a science communicator at some of the country's leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin.He has well over a thousand news releases and articles on science and engineering, as well as numerous articles and guidebooks on science writing and science communication. He is author of the leading book on science communication, "Explaining Research: How to Reach Key Audiences to Advance Your Work" (Oxford 2010).He was a creator and developer of EurekAlert!, working with The American Association for the Advancement of Science to establish this international…    

Introduction: Explaining Your Research Is a Professional Necessity
Learning a New Communications Paradigm
Understand Your Audiences
Plan Your Research Communication Strategy
Effectively Reaching Your Peers
Give Compelling Talks
Develop Informative Visuals
Create Effective Poster Presentations
Write Clear Research Explanations
Build a Quality Web Site
Engaging Lay Audiences
Forge Your Research Communications Strategy
The Essential News Release
Craft Releases That Tell Your Research Story
Target Releases to Key Audiences
Produce Effective Research Photography
Produce Informative Research Videos
Organize Dynamic Multimedia Presentations
Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars
Write Popular Articles, Op-Eds, and Essays
Author Popular Books
Become a Public Educator
Persuade Administrators, Donors, and Legislators
Explaining Your Research through the Media
Parse Publicity's Pros and Cons
Understand Journalists
Meet Journalists' Needs
Prepare for Media Interviews
Make the Interview Work for You
Protect Yourself from Communication Traps
Manage Media Relations at Scientific Meetings
Should You Be a Public Scientist?
Index