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Staying Power Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

ISBN-10: 0199657785

ISBN-13: 9780199657780

Edition: 2012

Authors: Michael A. Cusumano

List price: $23.49
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Book details

List price: $23.49
Copyright year: 2012
Publisher: Oxford University Press
Publication date: 7/19/2012
Binding: Paperback
Pages: 392
Size: 9.10" wide x 6.10" long x 0.90" tall
Weight: 1.342
Language: English

Acknowledgments
Introduction: The Principles of "Staying Power"
Platforms, Not Just Products
Services, Not Just Products (or Platforms)
Capabilities, Not Just Strategy
Pull Don't Just Push
Scope, Not Just Scale
Flexibility, Not Just Efficiency
Conclusion: The Power of Ideas and Research
The Research Challenge: In Search of "Best Practice"
Additional Tables
References
Index