Selling Yoga From Counterculture to Pop Culture

Name: Selling Yoga From Counterculture to Pop Culture
Price: 8.19 USD
Availability: InStock
ISBN: 9780199390243

ISBN-10: 019939024X

ISBN-13: 9780199390243

Edition: 2014

Authors: Andrea Jain

List price: $35.99

30 day, 100% satisfaction guarantee!

Sell

Get cash fast!

Buy new: $29.85

Marketplace

5 new & used from $8.19

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

When we think of yoga today, we envision spandex-clad, perspiring, toned people brought together in a room filled with yoga mats and engaged in a fitness ritual set apart from day-to-day life. Their aim is to enhance something they all deem sacred: their bodies. In Selling Yoga, Andrea Jain looks at the development of modern, popular yoga and suggests that its practitioners are strategic participants in the contemporary global market for self-developmental products and services.Pre-colonial and early modern yoga systems comprise esoteric techniques that aim at transcendent states of detachment from ordinary and conventional life. In contrast, contemporary popularized yoga aims at immediate…

Book details

List price: $35.99
Copyright year: 2014
Publisher: Oxford University Press, Incorporated
Publication date: 12/8/2014
Binding: Paperback
Pages: 264
Size: 9.21" wide x 6.18" long x 0.80" tall
Weight: 1.012
Language: English