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Business Research Methods

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ISBN-10: 0199259380

ISBN-13: 9780199259380

Edition: 2003

Authors: Alan Bryman, Emma Bell

List price: $70.95
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Business Research Methods is an exciting new text which provides a comprehensive introduction to area of business research methods. This book is an adaptation of the highly successful 'Social Research Methods' by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this very distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical…    
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Book details

List price: $70.95
Copyright year: 2003
Publisher: Oxford University Press, Incorporated
Publication date: 2/12/2004
Binding: Paperback
Pages: 624
Size: 7.25" wide x 9.50" long x 1.50" tall
Weight: 2.596
Language: English

Alan Bryman is Professor of Organizationaland Social Research, School of Management, University of Leicester, UK.

Guide to the Book
Business research strategies
Research designs
The nature of quantitative research
Structured interviewing
Self-completion questionnaires
Asking questions
Structured observation
Content analysis
Secondary analysis and official statistics
Quantitative data analysis
Using SPSS for Windows
The nature of qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Focus groups
Language in qualitative research
Documents as sources of data
Qualitative data analysis
Computer-assisted qualitative data analysis: using NVivo
Breaking down the quantitative/qualitative divide
Combining quantitative and qualitative research
Using the Internet as object and method of data collection
Writing up business research
Ethics in business research
Doing a research project
Name Index
Subject Index