Understanding Media Industries
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Description: This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $62.95
Copyright year: 2011
Publisher: Oxford University Press, Incorporated
Publication date: 2/2/2011
Size: 6.25" wide x 9.75" long x 1.00" tall
|Key Concepts in Media Industry Studies|
|Media Industry Mandates|
|Technological Conditions of the Media Industries|
|Regulation of the Media Industries|
|Economic Conditions in Media Production|
|Creative Practices and Roles Involved in Making Media|
|Distribution and Exhibition Practices|
|The Growth of the Symbolic Economy|