Better PowerPoint� Quick Fixes Based on How Your Audience Thinks

ISBN-10: 0195376757

ISBN-13: 9780195376753

Edition: 2010

List price: $16.95 Buy it from $6.50
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Description:

Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have. 8 key rules that are easy to remember and use Clear principles about how to design effective slides based on well-established scientific data Quick steps to sharpen and strengthen your presentation Easy-to-use checklists guide you through each aspect of your presentation Chapters are structured to help you prioritize the most effective edits Memorable examples and illustrations to show what works, and what doesn't Lessons in what to fix can also help you create better first drafts faster. If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say. Praise for Clear and to the Point: "This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint." --Robert Hacker at Sophisticated Finance "A world authority on the visual brain...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate "I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen
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Book details

List price: $16.95
Copyright year: 2010
Publisher: Oxford University Press, Incorporated
Publication date: 9/20/2010
Binding: Paperback
Pages: 160
Size: 6.00" wide x 8.50" long x 0.50" tall
Weight: 0.396
Language: English

The no-stress approach
Put your message front and center
Make text clear and legible
Provide informative labels, titles, and keys
Present bullets as nuggets and landmarks
Include graphics that stimulate and inform
Use color and texture to organize and to emphasize
Use transitions and animation to direct attention
Add sound to alert the audience and to paint a picture
Use tables to organize and summarize
Be clear with charts, diagrams, and maps
Make a point with graphs
Training intuitions
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