Graph Design for the Eye and Mind

Name: Graph Design for the Eye and Mind
Price: 12.58 USD
Availability: InStock
ISBN: 9780195311846

ISBN-10: 0195311841

ISBN-13: 9780195311846

Edition: 2006

Authors: Stephen M. Kosslyn

List price: $98.00

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Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In Graph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn…

Book details

List price: $98.00
Copyright year: 2006
Publisher: Oxford University Press, Incorporated
Publication date: 8/10/2006
Binding: Paperback
Pages: 304
Size: 9.88" wide x 6.89" long x 0.51" tall
Weight: 1.430
Language: English



How to Use This Book



Looking With the Eye and Mind



Choosing a Graph Format



Creating the Framework, Labels, and Title



Creating Pie Graphs, Divided-Bar Graphs, and Visual Tables



Creating Bar-Graph Variants



Creating Line-Graph Variants and Scatterplots



Creating Color, Filling, and Optional Components



How People Lie With Graphs



Beyond the Graph



Elementary Statistics for Graphs, by R. S. Rosenberg and S. M. Kosslyn



Analyzing Graphics Programs



Summary of Psychological Principles


References


Sources of Data and Figures


Index