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Fast Path to Corporate Growth Leveraging Knowledge and Technologies to New Market Applications

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ISBN-10: 0195180860

ISBN-13: 9780195180862

Edition: 2007

Authors: Marc H. Meyer

List price: $54.00
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Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and…    
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Book details

List price: $54.00
Copyright year: 2007
Publisher: Oxford University Press, Incorporated
Publication date: 6/4/2007
Binding: Hardcover
Pages: 304
Size: 9.29" wide x 6.30" long x 1.10" tall
Weight: 1.540
Language: English

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University's Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern's Center of Entrepreneurship Education, an interdisciplinary, experiential "system of entrepreneurship" where undergraduates, graduate students, and alumni learn the principles of entrepreneurial…    

Introduction: The Fast Path to Corporate Growth
IBM Rises from the Ashes
A Framework for Action
Segmenting Markets for Growth
Understanding User Needs
Creating Design Concepts, Prototyping, and Validating Design Choices
How Honda Innovates
Product Line and Platform Development
Honda's Element Comes to Life
Business Model Innovation
New Brand and Product Line Development at Mars
Making the Business Case
Executive Decision Making
Leading Teams to Growth
Underlying Technology Principles in IBM's Renewal
Index