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Presidential Campaigning in the Internet Age

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ISBN-10: 019069405X

ISBN-13: 9780190694050

Edition: 2nd 2019

Authors: Jennifer Stromer-Galley

List price: $24.99
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As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper…    
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Book details

List price: $24.99
Edition: 2nd
Copyright year: 2019
Publisher: Oxford University Press, Incorporated
Publication date: 8/28/2019
Binding: Paperback
Pages: 304
Size: 9.09" wide x 6.10" long x 0.80" tall
Weight: 0.946
Language: English