Gerianne Merrigan is professor and chair of communication studies at San Francisco State University.Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular Culture and Film at Brock University. He is a well-known and respected communications scholar who has been teaching communications methods for more than ten years. His research explores the history of culturalindustries in Canada, and he has documented the emergence of the modern advertising industry and related developments in the press, magazines, and radio. Among… his publications are Selling Themselves: The Emergence of Canadian Advertising (UTP, 2001), and articles for the journals Media, Culture andSociety; Mediascapes; Canadian Historical Review; Acadiensis; and International Journal of Heritage Studies.