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Communication Research Methods

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ISBN-10: 0190652748

ISBN-13: 9780190652746

Edition: 4th 2020

Authors: Gerianne Merrigan, Carole Huston

List price: $97.95
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Description:

Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers but also more insightful consumers of research. It expertly balances the interpretive, critical, and discovery paradigms. No other research methods book on the market better reflects actual research practice and provides methodological choices based not on ideological constraints but rather on the nature of the research question. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering…    
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Book details

List price: $97.95
Edition: 4th
Copyright year: 2020
Publisher: Oxford University Press, Incorporated
Publication date: 1/25/2019
Binding: Paperback
Pages: 400
Size: 9.90" wide x 8.00" long x 0.80" tall
Weight: 1.826
Language: English

Gerianne Merrigan is professor and chair of communication studies at San Francisco State University.Carole L. Huston is professor of communication studies and associate dean for the College of Arts and Sciences at the University of San Diego. Russell Johnston is an associate professor in the Department of Communication, Popular Culture and Film at Brock University. He is a well-known and respected communications scholar who has been teaching communications methods for more than ten years. His research explores the history of culturalindustries in Canada, and he has documented the emergence of the modern advertising industry and related developments in the press, magazines, and radio. Among…