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Public Relations:

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ISBN-10: 0190201479

ISBN-13: 9780190201470

Edition: 2017

Authors: Tom Kelleher

List price: $94.95
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Description:

Engagement. Conversation. Influence. Transparency. Trust. This book teaches the best kind of public relations work - that which brings people together in active communication. As a text for introductory public relations courses, it matches the classics in covering fundamentals, but rather thantinkering with previous textbook outlines a bit and adding a touch of new media, this text integrates both technical and cultural shifts brought about by the rise of social media in a clear, engaging survey of public relations today.
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Book details

List price: $94.95
Copyright year: 2017
Publisher: Oxford Univ Pr
Binding: Paperback
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 2.046
Language: English