Obliquity Why Our Goals Are Best Achieved Indirectly

ISBN-10: 0143120557

ISBN-13: 9780143120551

Edition: 2012

Authors: John Kay

List price: $16.00 Buy it from $15.97
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant." -Tim Harford, author of The Logic of LifeIn this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness to preventing forest fires, is the indirect way. We can learn how to achieve our objectives only through a gradual process of risk taking and discovery-what Kay calls obliquity. The author traces this seemingly counterintuitive path to success as it manifests itself in nearly every aspect of life, including business, politics, sports, and more.
New Starting from $15.97
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought

Book details

List price: $16.00
Copyright year: 2012
Publisher: Penguin Group (USA) Incorporated
Publication date: 3/27/2012
Binding: Paperback
Pages: 240
Size: 5.25" wide x 7.75" long x 0.75" tall
Weight: 0.374
Language: English

Obliquity-"Why Our Objectives Are Often Best Pursued Indirectly
The Oblique World: How Obliquity Surrounds Us
Fulfillment-How the Happiest People Do Not Pursue Happiness
The Profit-Seeking Paradox-How the Most Profitable Companies Are Not the Most Profit Oriented
The Art of the Deal-How the Wealthiest People Are Not the Most Materialistic
Objectives, Goals and Actions-How the Means Help Us Discover the End
The Ubiquity of Obliquity-How Obliquity Is Relevant to Many Aspects of Our Lives
The Need for Obliquity: Why We Often Can't Solve Problems Directly
Muddling Through-Why Oblique Approaches Succeed
Pluralism-Why There Is Usually More Than One Answer to a Problem
Interaction-Why the Outcome of What We Do Depends on How We Do It
Complexity-How the World Is Too Complex for Directness to Be Direct
Incompleteness-How We Rarely Know Enough About the Nature of Our Problems
Abstraction-Why Models Are Imperfect Descriptions of Reality
Coping with Obliquity: How to Solve Problems in a Complex World
The Flickering Lamp of History-How We Mistakenly Infer Design from Outcome
The Stockdale Paradox-How We Have Less Freedom of Choice Than We Think
The Hedgehog and the Fox-How Good Decision Makers Recognize the Limits of Their Knowledge
The Blind Watchmaker-How Adaptation Is Smarter Than We Are
Bend it Like Beckham-How We Know More Than We Can Tell
Order Without Design-How Complex Outcomes Are Achieved Without Knowledge of an Overall Purpose
Very Well Then, I Contradict Myself-How It Is More Important to Be Right Than to Be Consistent
Dodgy Dossiers-How Spurious Rationality Is Often Confused with Good Decision Making
The Practice of Obliquity-The Advantages of Oblique Decision Making
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.