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One Perfect Day The Selling of the American Wedding

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ISBN-10: 0143113844

ISBN-13: 9780143113843

Edition: 2008

Authors: Rebecca Mead

List price: $17.00
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Description:

Astutely observed and deftly witty, One Perfect Daymasterfully mixes investigative journalism and social commentary to explore the workings of the wedding industryan industry that claims to be worth $160 billion to the U.S. economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex. Taking us inside the workings of the wedding industryincluding the swelling ranks of professional event planners, department stores with their online registries, the retailers and manufacturers of bridal gowns, and the Walt Disney Company and its Fairy Tale Weddings programNew Yorkerwriter Rebecca Mead skillfully holds the mirror up to the brides deepest hopes…    
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Book details

List price: $17.00
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 7/29/2008
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.50" tall
Weight: 0.484
Language: English

Preface
Weddings 101
The Business of Brides
Inventing the Traditionalesque
"The 'Oh, Mommy' Moment"
"Your New $100 Billion Customer"
God and the Details
Love Me Tender
Manufacturing Memories
The New Elopement
Epilogue
Acknowledgments
Index