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Public Relations Practices Managerial Case Studies and Problems

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ISBN-10: 0137384777

ISBN-13: 9780137384778

Edition: 4th

Authors: Allen H. Center, Patrick Jackson

List price: $41.00
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Description:

New edition of a text for aspiring public relations practitioners. Contain case studies grouped in sections on employee, community, investor, consumer, and media relations, as well as public issues and private interests, crisis management, and standards and ethics. Each case study includes discussion questions. Annotation copyright by Book News, Inc., Portland, OR
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Book details

List price: $41.00
Edition: 4th
Publisher: Prentice Hall PTR
Binding: Paperback
Pages: 560
Size: 7.00" wide x 9.25" long x 1.00" tall
Weight: 1.430
Language: English

Preface
The Purposes of Public Relations
How Public Relations Deals with Problems and Opportunities
Employee Relations
Investing in Employees Pays Off
Southwest Airlines-Where Fun, LUV, and Profits Go Hand-in-Hand
Creating a Collaborative, Employee-Driven Vision for the Future: Atlantic Southeast Airlines
Kodak Communicates One-on-One with All of Its Employees
What Price "Good" Employee Relations?
Keeping Merger Havoc at Bay
Community Relations
A Classic: Chemical Industry Takes Responsibility for Community Concerns
Community Relationships Maintained During Hospital Closing
The Struggle for Nuclear Power
Nuclear Waste Goes Down the Drain
Grassroots Efforts Save a Historic Piece of Land
One Company's Battle Resurrected in a Hollywood Movie: What Is the Best Defense?
Helping Isn't Always Easy
Adjusting to a Change in Command
Bringing the Community to Consensus
Investor Relations
A Classic: On Wall Street, Inside Information Is Profitable
Bankruptcy: Communicating for Future Success
A City Divided: SDG&E Takeover
A Classic: Established Relationships Save a Landmark Company
Can an Annual Report Please Everyone?
Here Comes That Man Nader, Again
Planning the Annual Meeting with a Twist
Consumer Relations
Firestone: A Recall Revisited
Texas Cattlemen Versus Oprah Winfrey
A Classic: Tylenol Rides It Out and Gains a Legacy
Intel Pays High Price for Losing Focus
Wine Bar Needs Positioning
Good Intentions, Bad Results
Turning Customer Complaints to Customer Delight
Media Relations
There's a Syringe in My Pepsi Can!
Alar and PR: Getting to the Core of the Apple Problem
GM Versus NBC: A Corporate Crisis of Explosive Proportions
A Classic: Building Media Relationships That Pay
Universal Studios Florida: Riding "Rat Lady" to Halloween Success
Employer Interests and Media Interests in Conflict
Dealing with the Media in a Sticky Situation
Public Issue Campaigns and Debates
Rights and Choices-For Whom?
Take Your Choice-Tobacco or Health
Guns-For Whom? For What?
United Way and the Boy Scouts of America: A Question of Funding
A Classic: Free the Texas Shopper!
Mothers Against Drunk Driving-MADD
Smokeout Can Be a Hot Potato
Refereeing a New Kind of Game
Anticipating Emerging Issues
Crisis Management
Hurricane Katrina: A Disaster from Beginning to End
A Classic: Bhopal-A Nightmare for Union Carbide
A Classic: When Positive Actions Don't Result in Positive Perceptions
Holden Heights Hostage Crisis
Trouble in the Pews: The Catholic Church and Child Molestation
The West Virginia Mine Disaster: An Emotional Roller Coaster and Public Relations Train Wreck
When Associates Disagree in Handling an Emergency
What to Do When an Employee's Problems Affect the Company
Standards, Ethics, and Values
Corporate Ethics-Armstrong Williams
A Classic: Baby Formula Raises Questions
Corporate Social Responsibility and Ethics: Nike's Labor Practices Under Scrutiny
Dow Corning and Breast Implants: Dealing with the Perception of Deception
Whether to Blow the Whistle
Write the Truth or "Make Us Look Good"?
Index