Starting a Business "What Does It Mean to Do What You Truly Want to Do?"
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List price: $22.99
Copyright year: 2009
Publisher: FT Press
Publication date: 12/16/2008
Size: 5.75" wide x 8.75" long x 0.50" tall
Part I The Truth About What It Takes to Be a Business Owner Truth 1 Why people start businesses 1 Truth 2 The right business for you 5 Truth 3 Questions to ask before you quit your job 9 Truth 4 Key characteristics of successful business owners 13 Truth 5 You may not need ldquo;prior business experiencerdquo; 17 Part II The Truth About Generating and Testing Business Ideas Truth 6 The most common sources of new business ideas 21 Truth 7 Want several alternatives? Techniques for generating new business ideas 25 Truth 8 A make-it or break-it issue: Selecting an idea that can be sold into a niche market 29 Truth 9 Screening and testing business ideas 33 Truth 10 Writing a business plan: Still as important as ever 37 Part III The Truth About Entry Strategies Truth 11 Starting from scratch: Developing your own product or service 41 Truth 12 Franchising: Buying into someone elsersquo;s formula for success 45 Truth 13 Believe it or not: There are legitimate opportunities in direct sales 49 Truth 14 Buying a business 54 Truth 15 Internet businesses: The sky does seem to be the limit 58 Part IV The Truth About Getting Up and Running Truth 16 Choosing a location for your business 61 Truth 17 Something yoursquo;ll say a million times: Your businessrsquo;s name 65 Truth 18 The paper chase: Obtaining business licenses and permits 69 Truth 19 Choosing a form of business ownership 73 Truth 20 Creating a Web site: An absolute necessity 79 Part V The Truth About Raising Money Truth 21 How to think about money as it relates to starting a business 83 Truth 22 Calculating your initial start-up costs 87 Truth 23 Personal funds, loans from friends and family, and bootstrapping 91 Truth 24 Debt financing 95 Truth 25 Equity funding 99 Truth 26 Grants: It takes the right fit 103 Truth 27 Persistence pays off: Finding alternative sources of startup funds 107 Part VI The Truth About Building a New Business Team Truth 28 How to approach the task of building a ldquo;new businessrdquo; team 111 Truth 29 Starting a business as a team rather than an individual 115 Truth 30 Recruiting and hiring employees 119 Truth 31 Board of directors&n