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Starting a Business "What Does It Mean to Do What You Truly Want to Do?"

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ISBN-10: 0137144504

ISBN-13: 9780137144501

Edition: 2009

Authors: Bruce R. Barringer

List price: $22.99
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Book details

List price: $22.99
Copyright year: 2009
Publisher: FT Press
Publication date: 12/16/2008
Binding: Paperback
Pages: 224
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.792
Language: English

Part I The Truth About What It Takes to Be a Business Owner Truth 1 Why people start businesses 1 Truth 2 The right business for you 5 Truth 3 Questions to ask before you quit your job 9 Truth 4 Key characteristics of successful business owners 13 Truth 5 You may not need ldquo;prior business experiencerdquo; 17 Part II The Truth About Generating and Testing Business Ideas Truth 6 The most common sources of new business ideas 21 Truth 7 Want several alternatives? Techniques for generating new business ideas 25 Truth 8 A make-it or break-it issue: Selecting an idea that can be sold into a niche market 29 Truth 9 Screening and testing business ideas 33 Truth 10 Writing a business plan: Still…