Essentials of Marketing Research A Hands-On Orientation

Name: Essentials of Marketing Research A Hands-On Orientation
Availability: InStock
ISBN: 9780137066735

ISBN-10: 0137066732

ISBN-13: 9780137066735

Edition: 2015

Authors: Naresh Malhotra

List price: $273.32

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Description:

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current,…

Book details

List price: $273.32
Copyright year: 2015
Publisher: Pearson Education
Publication date: 1/10/2014
Binding: Paperback
Pages: 432
Size: 0.39" wide x 0.39" long x 0.39" tall
Weight: 2.068
Language: English