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Essentials of Marketing Research A Hands-On Orientation

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ISBN-10: 0137066732

ISBN-13: 9780137066735

Edition: 2015

Authors: Naresh K. Malhotra

List price: $239.99
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Description:

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current,…    
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Book details

List price: $239.99
Copyright year: 2015
Publisher: Pearson Education
Publication date: 1/10/2014
Binding: Paperback
Pages: 432
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 1.782
Language: English