Marketing That Works How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Name: Marketing That Works How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Price: 6.51 USD
Availability: InStock
ISBN: 9780137021338

ISBN-10: 013702133X

ISBN-13: 9780137021338

Edition: 2007

Authors: Shellye Archambeau, Leonard M. Lodish, Howard L. Morgan

List price: $45.95

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $6.51

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $45.95
Copyright year: 2007
Publisher: Financial Times/Prentice Hall
Publication date: 5/8/2009
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English



About The Authors


Acknowledgments


Introduction



Marketing-Driven Strategy to Make Extraordinary Money



Generating, Screening, and Developing Ideas



Entrepreneurial Pricing-An Oftenmisused Way to Garner Extraordinary Profits



Distribution/Channel Decisions to Solidify Sustainable Competitive Advantage



Product Launch to Maximize Product/Service Lifetime Profitability



Entrepreneurial Advertising That Works-Vaguely Right Or Precisely Wrong?



How To Leverage Public Relations For Maximum Value



Sales Management To Add Value



Marketing-Enabled Sales



Entrepreneurial Promotion and Viral Marketing to Maximize Sustainable Profitability



Marketing Resource Deployment and Allocation-The Alloc Software



Entrepreneurial Marketing For Hiring, Growing, and Retaining Employees



Marketing For Financing Activities



Building Strong Brands and Strong Companies


Index