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Effective Small Business Management

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ISBN-10: 0136152708

ISBN-13: 9780136152705

Edition: 9th 2009

Authors: Norman M. Scarborough, Thomas W. Zimmerer, Douglas L. Wilson

List price: $182.00
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Description:

Exceptionally practical, this best-selling manual teaches budding entrepreneurs the ldquo;hands-onrdquo; tools and techniques for launching and managing a small business theright way and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century.The volume details the challenges and rewards of entrepreneurship, building the business plan, marketing strategies, finding financing, location and layout, techniques for enhancing profitability, managing people and the legal aspects of entrepreneurship.For small business owners and potential business owners.
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Book details

List price: $182.00
Edition: 9th
Copyright year: 2009
Publisher: Prentice Hall Higher Education
Publication date: 3/26/2008
Binding: Hardcover
Pages: 928
Size: 8.75" wide x 11.00" long x 1.50" tall
Weight: 4.730
Language: English

The Challenges and Rewards of Entrepreneurship
Entrepreneurship: A Powerful Economic Force
Building a Business Plan: Beginning Considerations
Strategic Management: Gaining a Competitive Edge
Choosing a Form of Ownership
Franchising and the Entrepreneur
Buying an Existing Business
Conducting a Feasibility Analysis and Crafting a Winning BusinessPlan
Building a Business Plan: Financial Issues
Creating a Solid Financial Plan
Managing Cash Flow
Building a Business Plan: Marketing Your Company
Creating a Marketing Plan
Creative Use of Advertising and Promotion
Pricing and Credit Strategies
Global Marketing Strategies for Entrepreneurs
E-Commerce and Entrepreneurship
Putting the Business Plan to Work: Finding Financing
Sources of Equity Financing
Source of Debt Financing
Location and Layout
Location, Layout, and Physical Facilities
Managing a Small Business: Techniques for Enhancing Profitability
Purchasing, Quality Management, and Vendor Analysis
Managing Inventory
Managing People: A Company s Most Valuable Resource
Staffing and Leading a Growing Company