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| Preface | |
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| Getting Started | |
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| Behavioral Research and the Scientific Method | |
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| Preview Questions | |
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| Why Study Research Methods and Data Analysis? | |
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| What Rival Alternatives Are There to the Scientific Method? | |
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| What Is Empirical Reasoning? | |
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| How Is Empirical Reasoning Used in Psychological Science? | |
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| How Do Extra-Empirical Factors Play a Role? | |
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| What Does Behavioral Science Encompass? | |
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| What Do Methodological Pluralism and Theoretical Ecumenism Connote? | |
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| How Does Research Go From Descriptive to Relational to Experimental? | |
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| What Are the Characteristics of Good Researchers? | |
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| Summary of Ideas | |
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| Key Terms | |
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| Multiple-Choice Questions for Review | |
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| Discussion Questions for Review | |
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| Answers to Review Questions | |
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| Creative Ideas and Working Hypotheses | |
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| Preview Questions | |
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| What Is the "Discovery Phase" of Scientific Inquiry? | |
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| What Are Hypothesis-Generating Heuristics? | |
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| What Belongs in My Research Proposal? | |
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| How Can I Do a Literature Search? | |
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| How Should I Go About Defining Variables? | |
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| What Identifies "Good" Theories and Working Hypotheses? | |
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| What Is Meant by Independent Variable and Dependent Variable? | |
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| Summary of Ideas | |
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| Key Terms | |
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| Multiple-Choice Questions for Review | |
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| Discussion Questions for Review | |
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| Answers to Review Questions | |
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| Ethical Considerations and Guidelines | |
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| Preview Questions | |
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| How Do Ethical Guidelines in Research Function? | |
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| What Is Informed Consent, and When Is It Used? | |
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| How Are Ethics Reviews Done and Acted Upon? | |
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| What Are Obstacles to the Rendering of "Full Justice"? | |
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| How Can a "Relationship of Trust" Be Established? | |
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| How Do Scientific Quality and Ethical Quality Intertwine? | |
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| Is Deception Ever Justified? | |
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| What Is the Purpose of Debriefing, and How Do I Do It? | |
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| How Is Animal Research Governed By Ethical Rules? | |
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| What Are My Ethical Responsibilities When Writing Up My Research? | |
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| Summary of Ideas | |
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| Key Terms | |
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| Multiple-Choice Questions for Review | |
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| Discussion Questions for Review | |
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| Answers to Review Questions | |
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| Observation and Measurement | |
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| Strategies of Systematic Observational Research | |
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| Preview Questions | |
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| What Is Meant By Systematic Observational Research? | |
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| How Do Researchers Simultaneously Participate and Observe? | |
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| What Can Be Learned By Quantifying Observations? | |
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| How Is a Content Analysis Done? | |
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| How Are Raters or Coders Chosen For a Judgment Study? | |
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| How Are Situations Simulated in Experimental Research? | |
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| How Do I Identify Rival Interpretations and Rival Hypotheses? | |
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| What Is the Distinction Between Reactive and Nonreactive Observation? | |
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| Summary of Ideas | |
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| Key Terms | |
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| Multiple-Choice Questions for Review | |
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| Discussion Questions for Review | |
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| Answers to Review Questions | |
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| Methods for Looking Within Ourselves | |
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| Preview Questions | |
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| What Are Uses and Limitations of Self-Report Measures? | |
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| What Are Open-Ended and Fixed-Choice Items? | |
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| How Are Personality and Projective Tests Used? | |
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| What Are Numerical, Forced-Choice, and Graphic Ratings? | |
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| What Are Rating Errors, and How Do I Control Them? | |
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| What Are Semantic Differentials, Likert Scales, and Thurstone Scales? | |
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| How Do I Prepare Items For a Questionnaire or an Interview? | |
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| How Are Face-to-Face and Telephone Interviews Done? | |
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| How Are Behavioral Diaries Used in Research? | |
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| Summary of Ideas | |
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| Key Terms | |
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| Multiple-Choice Questions for Review | |
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| Discussion Questions for Review | |
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| Answers to Review Questions | |
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| Reliability and Validity in Measureme | |