Sustainable Marketing

ISBN-10: 0136117074

ISBN-13: 9780136117070

Edition: 2012

Authors: Diane Martin, John Schouten

List price: $53.99
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Description:

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable and lucrative sustainable marketing strategies.   
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Book details

List price: $53.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 2/4/2011
Binding: Paperback
Pages: 264
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 1.518
Language: English

Jan Carol was born in California near Pebble Beach, spending much of her childhood on the Pacific Grove Beach with her friends climbing rocks, dodging the waves, just enjoying life In her early adulthood, she lived in the desert of southeast New Mexico with her husband and children. The last twenty-plus years she?s called the Ozark Plateau of south-central Missouri home. Writing since she was a teen, she has included the areas of California, New Mexico, and the Missouri Ozarks in her book settings. Romance novels is her best genre, she feels, but she has also written children?s books, and loves writing poetry. To this date, Jan is in the process of self-publishing several of her works that she's only written because ?are just there? in her mind. She has several friends and family members who have read her works and they have encouraged her over the years to get them published. Now a grandmother raising two granddaughters, Jan has even more to write about through her life?s experiences. The joys of having raised five of her own children is one of her greatest treasures. Married thirty-five years to a wonderful man, there are years of memories to fall back on for her future books. The couple is still very much in love. They live on twelve acres with two of their adult children living in the area and their other children scattered throughout the states.

An Introduction to Sustainable Marketing
Sustainable Marketing Strategy
Ethical Dimensions of Sustainable Marketing
The Marketing Environment and Processes
Consumer Behavior and Sustainable Marketing
Measurement and Research for Sustainable Marketing
Market Segmentation, Targeting, and Positioning for Sustainability
Global Problems, Global Opportunities
Sustainable Products and Services
Sustainable Branding and Packing
Marketing Channels: Sustainability in the Value Chain
Sustainable Pricing
Sustainable Marketing Communication
Sustainability in the Promotion Mix Methods, Media, and Customer Relationships
Digital Media and Sustainable Marketing
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