Essentials of Entrepreneurship and Small Business Management
Edition: 6th 2011
List price: $182.67
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Description: For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $182.67
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 1/3/2010
Size: 8.50" wide x 11.00" long x 0.75" tall
|The Challenge of Entrepreneurship|
|The Foundations of Entrepreneurship|
|Inside the Entrepreneurial Mind: From Ideas to Reality|
|Building the Business Plan: Beginning Considerations|
|Designing a Competitive Business Model and Building a Solid Strategic Plan|
|Conducting a Feasibility Analysis and Crafting a Winning Business Plan|
|Forms of Business Ownership|
|Franchising and the Entrepreneur|
|Buying an Existing Business|
|Building the Business Plan: Marketing and Financial Considerations|
|Building a Powerful Marketing Plan|
|E-Commerce and the Entrepreneur|
|Creating a Successful Financial Plan|
|Managing Cash Flow|
|Putting the Business Plan to Work: Sources of Funds|
|Sources of Financing: Debt and Equity|
|Choosing the Right Location and Layout|
|Global Aspects of Entrepreneurship|
|Building a New Venture Team and Planning for the Next|