Edition: 2012 (Revised)
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Description: For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
Copyright year: 2012
Publisher: Pearson Higher Education & Professional Group
Publication date: 1/4/2011
Size: 6.75" wide x 9.00" long x 1.00" tall