Copyright year: 2012Publisher: Pearson Higher Education & Professional GroupPublication date: 1/4/2011Binding: PaperbackPages: 408Size: 6.75" wide x 9.00" long x 1.00" tall Weight: 1.496Language: English
Kurt Matzler is in the Department of Marketing and International Management, University of Klagenfurt, Austria. Franz Bailom and Dieter Tschemernjak are Innovative Management Partners at IMP, Austria.
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