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Management Information Systems: Managing the Digital Firm

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ISBN-10: 0135191793

ISBN-13: 9780135191798

Edition: 2019

Authors: Kenneth C. Laudon, Jane P. Laudon

List price: $266.65
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Description:

For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th…    
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Book details

List price: $266.65
Copyright year: 2019
Publisher: Pearson College Div
Binding: Paperback
Pages: 656
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.454
Language: English