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Principles of Marketing:

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ISBN-10: 013449251X

ISBN-13: 9780134492513

Edition: 2017

Authors: Philip T. Kotler, Gary Armstrong

List price: $287.60
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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative…    
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Book details

List price: $287.60
Copyright year: 2017
Publisher: Pearson College Div
Binding: Cloth Text 
Pages: 736
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.828
Language: English