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Selling Today: Partnering to Create Value

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ISBN-10: 0134477405

ISBN-13: 9780134477404

Edition: 2017

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

List price: $282.20
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For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real#65533;-world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales #65533;and#65533; service focus, this cutting-#65533;edge new edition…    
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Book details

List price: $282.20
Copyright year: 2017
Publisher: Pearson College Div
Binding: Cloth Text 
Pages: 560
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.256
Language: English