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Marketing: An Introduction

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ISBN-10: 013414953X

ISBN-13: 9780134149530

Edition: 13th 2016

Authors: Gary Armstrong, Philip Kotler

List price: $236.00
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Description:

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students…    
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Book details

List price: $236.00
Edition: 13th
Copyright year: 2016
Publisher: Pearson College Div
Binding: Paperback
Pages: 672
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 3.058
Language: English