List price: $149.95Edition: 7thCopyright year: 2017Publisher: Pearson Education CanadaPublication date: 1/15/2016Binding: PaperbackPages: 528Size: 8.50" wide x 11.00" long x 0.75" tall Weight: 2.376Language: English
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.
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