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Consumer Behaviour Buying, Having, and Being, Seventh Canadian Edition

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ISBN-10: 0133958094

ISBN-13: 9780133958096

Edition: 7th 2017

Authors: Michael R. Solomon, Katherine White, Darren Dahl

List price: $149.95
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Explore the "act of buying" and beyond. Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in marketing are based on the practitioner's ability to know people. After all, if we don't understand why people behave as they do, how can we identify their needs? If we can't identify their needs, how can we satisfy those needs? To illustrate the potential of consumer research to inform marketing strategy, the text contains numerous examples of specific applications of consumer behaviour concepts by marketing practitioners, as well as examples…    
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Book details

List price: $149.95
Edition: 7th
Copyright year: 2017
Publisher: Pearson Education Canada
Publication date: 1/15/2016
Binding: Paperback
Pages: 528
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.376
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.