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A Framework for Marketing Management

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ISBN-10: 0133871312

ISBN-13: 9780133871319

Edition: 6th 2015

Authors: Philip Kotler, Kevin Keller

List price: $176.20
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Description:

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can…    
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Book details

List price: $176.20
Edition: 6th
Copyright year: 2015
Publisher: Pearson College Div
Binding: Paperback
Pages: 368
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.364
Language: English