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A Framework for Marketing Management

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ISBN-10: 0133871312

ISBN-13: 9780133871319

Edition: 6th 2015

Authors: Philip Kotler, Kevin Keller

List price: $176.20
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Description:

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
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Book details

List price: $176.20
Edition: 6th
Copyright year: 2015
Publisher: Pearson College Div
Binding: Paperback
Pages: 368
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English