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Selling Today Partnering to Create Value

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ISBN-10: 0133543382

ISBN-13: 9780133543384

Edition: 13th 2015

Authors: Gerald L. Manning, Michael Ahearne, Barry Reece

List price: $282.20
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Description:

For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge…    
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Book details

List price: $282.20
Edition: 13th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 1/13/2014
Binding: Hardcover
Pages: 552
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.838
Language: English