Skip to content

Shopper Marketing Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

Spend $50 to get a free DVD!

ISBN-10: 0133481425

ISBN-13: 9780133481426

Edition: 2014

Authors: Daniel J. Flint, Chris Hoyt, Nancy Swift

List price: $149.99
Blue ribbon 30 day, 100% satisfaction guarantee!
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers.Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D,…    
Customers also bought

Book details

List price: $149.99
Copyright year: 2014
Publisher: Pearson Education
Publication date: 5/28/2014
Binding: Hardcover
Pages: 288
Size: 8.25" wide x 10.75" long x 0.75" tall
Weight: 1.650
Language: English