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Consumer Behavior Buying, Having, and Being

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ISBN-10: 0133450899

ISBN-13: 9780133450897

Edition: 11th 2015

Authors: Michael R. Solomon

List price: $273.40
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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.Keep your Course Current and Relevant: New…    
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Book details

List price: $273.40
Edition: 11th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 2/3/2014
Binding: Paperback
Pages: 608
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 3.366
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.