Skip to content

Consumer Behavior Buying, Having, and Being

Spend $50 to get a free DVD!

ISBN-10: 0133450899

ISBN-13: 9780133450897

Edition: 11th 2015

Authors: Michael R. Solomon

List price: $273.40
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
Rent eBooks
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 013347223X / 9780133472233 Consumer Behavior: Buying, Having, and Being Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0133450899 / 9780133450897 Consumer Behavior: Buying, Having, and Being 0133451925 / 9780133451924 NEW MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being
Customers also bought

Book details

List price: $273.40
Edition: 11th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 2/3/2014
Binding: Paperback
Pages: 608
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 3.432
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.