List price: $273.40Edition: 11thCopyright year: 2015Publisher: Pearson EducationPublication date: 2/3/2014Binding: PaperbackPages: 608Size: 8.50" wide x 10.75" long x 0.75" tall Weight: 3.366Language: English
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.
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