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Strategic Management A Competitive Advantage Approach, Concepts and Cases

ISBN-10: 0133444791

ISBN-13: 9780133444797

Edition: 15th 2015

Authors: Fred R. David, Forest R. David

List price: $279.40
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Description:

For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab. Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis. Note: You are purchasing a standalone product; MyLab does not come packaged with this content. If you would like to purchase both the physical text and MyLab search for ISBN-10: 0133768767/ISBN-13: 9780133768763. That package includes ISBN-10: 0133444791/ISBN-13: 9780133444797 and ISBN-10: 0133451836/ISBN-13: 9780133451832. MyLab is not a self-paced technology and should only be purchased when required by an instructor.
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Book details

List price: $279.40
Edition: 15th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 1/8/2014
Binding: Hardcover
Pages: 696
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.718
Language: English