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Strategic Management A Competitive Advantage Approach, Concepts and Cases

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ISBN-10: 0133444791

ISBN-13: 9780133444797

Edition: 15th 2015

Authors: Fred R. David, Forest R. David

List price: $279.40
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For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online…    
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Book details

List price: $279.40
Edition: 15th
Copyright year: 2015
Publisher: Pearson Education
Publication date: 1/8/2014
Binding: Hardcover
Pages: 696
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.278
Language: English