Consumer Behavior, Student Value Edition

Name: Consumer Behavior, Student Value Edition
Availability: OutOfStock
ISBN: 9780133354652

ISBN-10: 0133354652

ISBN-13: 9780133354652

Edition: 11th 2015

Authors: Leon Schiffman, Joseph Wisenblit

List price: $233.31

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experience-for you and your students. Here's how:Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can…

Book details

List price: $233.31
Edition: 11th
Copyright year: 2015
Publisher: Prentice Hall PTR
Publication date: 1/27/2014
Binding: Looseleaf - sheets only
Pages: 496
Size: 8.30" wide x 10.80" long x 0.80" tall
Weight: 2.2
Language: English