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| Introduction | |
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| Natural and Universal | |
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| Content: The Art of Telling Your Story | |
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| Mark Twain's Fingernails | |
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| How to Remember What to Say | |
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| Kill Your Darlings | |
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| A Lesson from Professional Writers | |
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| How Long Should a Presentation Last? | |
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| Be Brief and Concise | |
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| Follow the Money | |
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| "So…?" | |
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| Fellini on Creativity | |
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| Consider All the Possibilities-Before You Present | |
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| How Woody Allen Creates | |
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| First Things First, Last Things Last | |
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| What's Your Point? | |
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| Leave Pointlessness to Woody Allen | |
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| Spoiler Alert | |
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| What's Your Point? | |
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| The Cyrano Parable | |
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| The Story You Tell Versus the Slides You Show | |
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| "Does that make sense?" | |
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| …And Other Meaningless Words | |
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| Meaningful Words | |
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| Words That Inspire Confidence | |
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| Writer's Block | |
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| How to Break Through | |
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| Writer's Block II | |
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| Easier Said Than Done | |
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| Never Say "Never" | |
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| Well, Almost Never | |
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| From Bogart to Gingrich | |
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| Who Did It? | |
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| Rupert Murdoch's 90% Apology | |
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| Who Did It? | |
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| Winning and Losing the World Cup | |
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| He's Just Not That into FIFA | |
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| John Doerr's "Chalk" Talks | |
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| Three Best Practices from a Top Venture Capitalist | |
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| Vinod Khosla's Cardinal Rule | |
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| "Message Sent Is Not the Same as Message Received" | |
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| The Outline Trap | |
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| Britannica and Brainstorming | |
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| Having a 'versation | |
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| "I" Versus �You" | |
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| "It's all about you!" | |
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| "…But they're just not that into you." | |
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| When Not to Tell 'em | |
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| "Get on with it!" | |
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| Bookends | |
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| Establish Your First and Last Sentences | |
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| The Sound of Ka-Ching! | |
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| Scale the "You" | |
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| David Letterman's Top Ten | |
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| Pick a Number | |
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| Illusion of the First Time | |
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| Road (Show) Warriors | |
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| In Praise of Analogies and Examples | |
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| Add Value and Dimension | |
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| Ronald Reagan and Barack Obama | |
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| Masters of the Game | |
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| Aristotle: The First Salesman | |
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| The Original Source | |
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| Graphics: How to Design PowerPoint Slides Effectively | |
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| Vinod Khosla's Five-Second Rule | |
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| A Sanity Check for Every Presentation | |
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| Don't Raise the Bridge, Lower the Water | |
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| Better Box Thinking | |
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| Jon Stewart's Right | |
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| Positioned on Purpose? | |
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| Misdirection | |
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| Magicians and Graphics | |
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| Obama Makes a PowerPoint Point | |
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| The State of the Union and Presentations | |
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| Go in the Right Direction | |
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| A Presentation Lesson from Akira Kurosawa | |
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| PowerPoint and Movie Stunts | |
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| Use Graphics to Create Continuity | |
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| The Anti-PowerPoint Party | |
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| Another Precinct Heard From | |
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| Signage Versus Documents | |
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| Drive Your PowerPoint Home | |
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| The Graphics Spectrum | |
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| Lives of Quiet Desperation | |
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| How Audiences See | |
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| Follow the Action | |
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| Why Use PowerPoint at All? | |
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| A Picture Is Worth a Thousand Words | |
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| "But, I'm not an artist!" | |
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| Rx: Infographics | |
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| The Kindness of Strangers | |
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| Stand and Deliver | |
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| No More Mind-Numbing Number Slides | |
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| Five Easy Steps to Bring Your Presentation to Life | |
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| Delivery Skills: Actions Speak Louder Than Words | |
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| Eight Presentations a Day | |
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| Cause and Effect | |
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| Sounds of Silence | |
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| Presentation Advice from Composers and Musicians | |
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| Stage Fright | |
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| A Close Cousin of Writer's Block | |
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| Swimming Lessons and Presentations | |
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| Deconstruct and Reconstruct | |
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| Valley Girl Talk | |
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| Invisible Question Marks | |
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| "What do I do with my hands?" | |
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| A Simple Approach to Gesturing | |
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| "Look, Ma, no hands!" | |
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| Anchorperson or Weatherperson | |
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| Foreign Films | |
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| The Pause That Refreshes | |
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| Rx: CrackBerry Addiction | |
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| Control Yourself! | |
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| The Eyes Have It | |
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| Relax! | |
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| Why Sinatra Stood | |
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| The Voice of "The Voice" | |
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| Presentation Counts | |
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| The Rise and Fall of Rick Perry | |
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| : How to Handle Tough Questions | |
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| Listening and Laughing, with Johnny Carson | |
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| Late Night Lessons for Presenters | |
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| Ready, Fire, Aim! | |
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| Old Habits Die Hard | |
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| How to Deal with a Direct Attack | |
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| "That was certainly a downer!" | |
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| No Such Thing as a Stupid Question | |
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| A Lesson in Q&A from Dilbert | |
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| The Patronizing Paraphrase | |
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| Trying to Channel Bill Clinton | |
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| Tricky Questions | |
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| Be Transparent or Be Trapped | |
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| Robert McNamara Was Wrong | |
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| You Must Respond to All Questions | |
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| Breaking into Jail | |
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| The Elephant IS in the Room | |
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| Special Presentations | |
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| Speak Crisply and Eliminate Mumbling | |
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| Be Your Own Henry Higgins | |
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| How to Develop a Richer Voice | |
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| Be Your Own Echo Chamber | |
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| How to Deliver a Scripted Speech | |
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| When the Words Count | |
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| Speaking to an Audience of a Thousand | |
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| The Big Tent | |
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| How to Beat the Demo Demons | |
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| Plan B and More | |
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| Bring Your Panel Discussion to life | |
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| How to Herd Cats | |
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| Mark Your Accent | |
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| Eliza Doolittle Is a Myth | |
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| How to Interview Like a Television Anchorperson | |
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| Seven Easy Steps | |
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| Ten Best Practices for the IPO Road Show | |
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| Cicero: Peroration | |
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| Timeless and Borderless | |
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| Endnotes | |
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| Acknowledgments | |
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| Index | |
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| About the Author | |