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Winning Strategies for Power Presentations Jerry Weissman Delivers Lessons from the World's Best Presenters

ISBN-10: 0133121070

ISBN-13: 9780133121070

Edition: 2013

Authors: Jerry Weissman

List price: $24.99
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Description:

Craft and deliver outstanding presentations, speeches, demos, and more! Learn how, from the world's #1 presentation coach, Jerry Weissman -- and the experiences of dozens of the world's legendary persuaders! This book distills 75 best practices and techniques Weissman has developed through more than 20 years coaching executives on their highest-stakes presentations. InWinning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, offering powerful new insights into contents, graphics, delivery, Q-and-A sessions, and much more. Weissman illuminates every technique with a compelling case study, drawing on the positive and negative experiences of communicators ranging from Ronald Reagan to Barack Obama, Jon Stewart to venture capitalist John Doerr, Stephen King to Mark Twain, Franklin Delano Roosevelt to Netflix CEO Reed Hastings. For the first time, he specifically and thoroughly addresses the unique challenges of making persuasive political presentations and speeches. This book also includes brand-new advice on a wide spectrum of "special presentation" issues, ranging from developing a richer public speaking voice to delivering scripted speeches, interviewing like a TV anchorperson to demonstrating products more successfully.For everyone who must speak and present more effectively in public: executives, managers, professional speakers, business leaders, project leaders, sales personnel, instructors, students, and many others.
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Book details

List price: $24.99
Copyright year: 2013
Publisher: FT Press
Publication date: 11/9/2012
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 10.00" long x 1.00" tall
Weight: 1.144
Language: English

Introduction
Natural and Universal
Content: The Art of Telling Your Story
Mark Twain's Fingernails
How to Remember What to Say
Kill Your Darlings
A Lesson from Professional Writers
How Long Should a Presentation Last?
Be Brief and Concise
Follow the Money
"So…?"
Fellini on Creativity
Consider All the Possibilities-Before You Present
How Woody Allen Creates
First Things First, Last Things Last
What's Your Point?
Leave Pointlessness to Woody Allen
Spoiler Alert
What's Your Point?
The Cyrano Parable
The Story You Tell Versus the Slides You Show
"Does that make sense?"
…And Other Meaningless Words
Meaningful Words
Words That Inspire Confidence
Writer's Block
How to Break Through
Writer's Block II
Easier Said Than Done
Never Say "Never"
Well, Almost Never
From Bogart to Gingrich
Who Did It?
Rupert Murdoch's 90% Apology
Who Did It?
Winning and Losing the World Cup
He's Just Not That into FIFA
John Doerr's "Chalk" Talks
Three Best Practices from a Top Venture Capitalist
Vinod Khosla's Cardinal Rule
"Message Sent Is Not the Same as Message Received"
The Outline Trap
Britannica and Brainstorming
Having a 'versation
"I" Versus �You"
"It's all about you!"
"…But they're just not that into you."
When Not to Tell 'em
"Get on with it!"
Bookends
Establish Your First and Last Sentences
The Sound of Ka-Ching!
Scale the "You"
David Letterman's Top Ten
Pick a Number
Illusion of the First Time
Road (Show) Warriors
In Praise of Analogies and Examples
Add Value and Dimension
Ronald Reagan and Barack Obama
Masters of the Game
Aristotle: The First Salesman
The Original Source
Graphics: How to Design PowerPoint Slides Effectively
Vinod Khosla's Five-Second Rule
A Sanity Check for Every Presentation
Don't Raise the Bridge, Lower the Water
Better Box Thinking
Jon Stewart's Right
Positioned on Purpose?
Misdirection
Magicians and Graphics
Obama Makes a PowerPoint Point
The State of the Union and Presentations
Go in the Right Direction
A Presentation Lesson from Akira Kurosawa
PowerPoint and Movie Stunts
Use Graphics to Create Continuity
The Anti-PowerPoint Party
Another Precinct Heard From
Signage Versus Documents
Drive Your PowerPoint Home
The Graphics Spectrum
Lives of Quiet Desperation
How Audiences See
Follow the Action
Why Use PowerPoint at All?
A Picture Is Worth a Thousand Words
"But, I'm not an artist!"
Rx: Infographics
The Kindness of Strangers
Stand and Deliver
No More Mind-Numbing Number Slides
Five Easy Steps to Bring Your Presentation to Life
Delivery Skills: Actions Speak Louder Than Words
Eight Presentations a Day
Cause and Effect
Sounds of Silence
Presentation Advice from Composers and Musicians
Stage Fright
A Close Cousin of Writer's Block
Swimming Lessons and Presentations
Deconstruct and Reconstruct
Valley Girl Talk
Invisible Question Marks
"What do I do with my hands?"
A Simple Approach to Gesturing
"Look, Ma, no hands!"
Anchorperson or Weatherperson
Foreign Films
The Pause That Refreshes
Rx: CrackBerry Addiction
Control Yourself!
The Eyes Have It
Relax!
Why Sinatra Stood
The Voice of "The Voice"
Presentation Counts
The Rise and Fall of Rick Perry
: How to Handle Tough Questions
Listening and Laughing, with Johnny Carson
Late Night Lessons for Presenters
Ready, Fire, Aim!
Old Habits Die Hard
How to Deal with a Direct Attack
"That was certainly a downer!"
No Such Thing as a Stupid Question
A Lesson in Q&A from Dilbert
The Patronizing Paraphrase
Trying to Channel Bill Clinton
Tricky Questions
Be Transparent or Be Trapped
Robert McNamara Was Wrong
You Must Respond to All Questions
Breaking into Jail
The Elephant IS in the Room
Special Presentations
Speak Crisply and Eliminate Mumbling
Be Your Own Henry Higgins
How to Develop a Richer Voice
Be Your Own Echo Chamber
How to Deliver a Scripted Speech
When the Words Count
Speaking to an Audience of a Thousand
The Big Tent
How to Beat the Demo Demons
Plan B and More
Bring Your Panel Discussion to life
How to Herd Cats
Mark Your Accent
Eliza Doolittle Is a Myth
How to Interview Like a Television Anchorperson
Seven Easy Steps
Ten Best Practices for the IPO Road Show
Cicero: Peroration
Timeless and Borderless
Endnotes
Acknowledgments
Index
About the Author