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Business and Competitive Analysis Effective Application of New and Classic Methods

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ISBN-10: 0133086402

ISBN-13: 9780133086409

Edition: 2nd 2015

Authors: Craig S. Fleisher, Babette E. Bensoussan

List price: $89.99
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Description:

Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for…    
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Book details

List price: $89.99
Edition: 2nd
Copyright year: 2015
Publisher: Pearson Education
Publication date: 2/2/2015
Binding: Hardcover
Pages: 624
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 2.288
Language: English