Marketing Research

Name: Marketing Research
Price: 10.56 USD
Availability: InStock
ISBN: 9780133074673

ISBN-10: 0133074676

ISBN-13: 9780133074673

Edition: 7th 2014

Authors: Alvin C. Burns, Ronald F. Bush

List price: $287.60

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Market: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Key Benefit: Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Book details

List price: $287.60
Edition: 7th
Copyright year: 2014
Publisher: Pearson Education
Publication date: 12/28/2012
Binding: Hardcover
Pages: 496
Size: 8.25" wide x 10.00" long x 0.75" tall
Weight: 2.2
Language: English