Business Communication Today

Name: Business Communication Today
Availability: OutOfStock
ISBN: 9780133052558

ISBN-10: 0133052559

ISBN-13: 9780133052558

Edition: 11th 2012

Authors: Courtland L. Bovï¿½e, John V. Thill

List price: $247.27

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Description:

Real-world training for the business world of today and tomorrow.The field’s leading text for more than two decades,Business Communication Todaycontinues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training readers in practices from last decade–Bovée/Thill provides real-world training for the business world of today and tomorrow.This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders.

Book details

List price: $247.27
Edition: 11th
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 4/30/2012
Binding: Mixed Media
Pages: 720
Size: 8.80" wide x 11.10" long x 1.20" tall
Weight: 3.630
Language: English




Understanding the Foundations of Business Communication



Achieving Success through Effective Business Communication



Mastering Interpersonal Communication



Communicating in a World of Diversity



Applying the Three-Step Writing Process



Planning Business Messages



Writing Business Messages



Completing Business Messages



Crafting Brief Messages



Crafting Messages for Electronic Media



Writing Routine and Positive Messages



Writing Negative Messages



Writing Persuasive Messages



Supporting Messages with Quality Information



Finding, Evaluating, and Processing Information



Designing Visual Communication



Planning, Writing, and Completing Reports and Proposals



Planning Reports and Proposals



Writing Reports and Proposals



Completing Reports and Proposals



Designing and Delivering Oral and Online Presentations



Developing Oral and Online Presentations



Enhancing Presentations with Slides and Other Visuals



Writing Employment Messages and Interviewing for Jobs



Building Careers and Writing Rï¿½sumï¿½s



Applying and Interviewing for Employment



Format and Layout of Business Documents



Documentation of Report Sources



Correction Symbols