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Business Communication Today

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ISBN-10: 0133052559

ISBN-13: 9780133052558

Edition: 11th 2012

Authors: Courtland L. Bov�e, John V. Thill

List price: $247.27
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Real-world training for the business world of today and tomorrow.The field’s leading text for more than two decades,Business Communication Todaycontinues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training readers in practices from last decade–Bovée/Thill provides real-world training for the business world of today and tomorrow.This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders.
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Book details

List price: $247.27
Edition: 11th
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 4/30/2012
Binding: Mixed Media
Pages: 720
Size: 8.80" wide x 11.10" long x 1.20" tall
Weight: 3.630
Language: English

Understanding the Foundations of Business Communication
Achieving Success through Effective Business Communication
Mastering Interpersonal Communication
Communicating in a World of Diversity
Applying the Three-Step Writing Process
Planning Business Messages
Writing Business Messages
Completing Business Messages
Crafting Brief Messages
Crafting Messages for Electronic Media
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
Supporting Messages with Quality Information
Finding, Evaluating, and Processing Information
Designing Visual Communication
Planning, Writing, and Completing Reports and Proposals
Planning Reports and Proposals
Writing Reports and Proposals
Completing Reports and Proposals
Designing and Delivering Oral and Online Presentations
Developing Oral and Online Presentations
Enhancing Presentations with Slides and Other Visuals
Writing Employment Messages and Interviewing for Jobs
Building Careers and Writing R�sum�s
Applying and Interviewing for Employment
Format and Layout of Business Documents
Documentation of Report Sources
Correction Symbols