Social Media and Public Relations Eight New Practices for the PR Professional
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Description: InSocial Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more.For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $21.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 4/17/2012
Size: 6.00" wide x 9.00" long x 0.50" tall
|Introduction When Social Media Meets PR, Communication Unites with Technology|
|PR Practice #1: The PR Policymaker|
|New Practice #2: The Internal Collaboration Generator|
|New Practice #3: The PR Technology Tester|
|New Practice #4: The Communications (COMMS) Organizer|
|New Practice #5: The Pre-Crisis Doctor|
|New Practice #6: The Relationship Analyzer|
|New Practice #7: The Reputation Task Force Member|
|New Practice #8: The Master of the Metrics|
|Using Your New PR Practices to Become an Influencer and Change Agent|
|The Future of PR and Social Media|
|The Social Media Strategy Wheel|