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Social Media and Public Relations Eight New Practices for the PR Professional

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ISBN-10: 0132983214

ISBN-13: 9780132983211

Edition: 2012

Authors: Deirdre Breakenridge

List price: $19.99
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InSocial Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your…    
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Book details

List price: $19.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 5/17/2012
Binding: Paperback
Pages: 176
Size: 6.06" wide x 8.98" long x 0.39" tall
Weight: 0.550
Language: English

Brian Solisis Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. One of the original thought leaders who paved the way for Social Media and PR 2.0, Solis cofounded the Social Media Club and is a founding member of the Media 2.0 Workgroup. He currently blogs about the evolution and future of PR and marketing at PR 2.0 (, which is considered one of the most influential marketing blogs in the world. nbsp; Deirdre Breakenridgeis President and Director of Communications at PFS Marketwyse, a New Jersey-based marketing communications agency. There, she leads a creative team of PR and marketing executives strategizing to gain brand awareness for…    

Introduction When Social Media Meets PR, Communication Unites with Technology
PR Practice #1: The PR Policymaker
New Practice #2: The Internal Collaboration Generator
New Practice #3: The PR Technology Tester
New Practice #4: The Communications (COMMS) Organizer
New Practice #5: The Pre-Crisis Doctor
New Practice #6: The Relationship Analyzer
New Practice #7: The Reputation Task Force Member
New Practice #8: The Master of the Metrics
Using Your New PR Practices to Become an Influencer and Change Agent
The Future of PR and Social Media
The Social Media Strategy Wheel