Guide to Managerial Communication:

Name: Guide to Managerial Communication:
Availability: InStock
ISBN: 9780132971331

ISBN-10: 013297133X

ISBN-13: 9780132971331

Edition: 2013

Authors: Mary Munter, Lynn Hamilton

List price: $65.33

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Description:

Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals.A brief, professional, reader-friendly guide to improving managerial communication.Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Book details

List price: $65.33
Copyright year: 2013
Publisher: Pearson College Div
Binding: Paperback
Pages: 204
Size: 5.50" wide x 8.00" long x 0.50" tall
Weight: 0.660
Language: English



Introduction



Communication Strategy


Communicator Strategy


Audience Strategy


Message Strategy


Channel Choice Strategy


Culture Strategy


Communication Strategy Checklist


Guide to the Guide to Managerial Communication



Writing: Composing Efficiently


General Composing Techniques


Special Composing Challenges



Writing: Macro Issues


Document Design for "High Skim Value"


Clear Progression and Linkage


Effective Paragraphs and Sections



Writing: Micro Issues


Editing for Brevity


Choosing a Style


Writing Checklists



Speaking: Verbal Structure


Tell/Sell Presentations


Questions and Answers


Consult/Join Meetings


Other Speaking Situations



Speaking: Visual AIDS


Designing the Presentation as a Whole


Designing Your Slide Master


Designing Each Individual Slide


Using Visual Aids



Speaking: Nonverbal Skills


Nonverbal Delivery Skills


Relaxation Techniques


Listening Skills


Speaking Checklists


Appendices



Writing Inclusively



Writing Correctly: Grammar



Writing Correctly: Punctuation


Bibliography


Index