Economics for Managers
Edition: 3rd 2014
List price: $283.60
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Description: For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $283.60
Copyright year: 2014
Publisher: Pearson Education
Publication date: 6/12/2013
Size: 8.50" wide x 11.00" long x 1.00" tall
|Managers and Economics|
|Demand, Supply, and Equilibrium Prices|
|Techniques for Understanding Consumer Demand and Behavior|
|Production and Cost Analysis in the Short Run|
|Production and Cost Analysis in the Long Run|
|Market Structure: Perfect Competition|
|Market Structure: Monopoly and Monopolistic Competition|
|Market Structure: Oligopoly|
|Pricing Strategies for the Firm|
|Measuring Macroeconomic Activity|
|Spending by Individuals, Firms, and Governments on Real Goods and Services|
|The Role of Money in the Macro Economy|
|The Aggregate Model of the Macro Economy|
|International and Balance of Payments Issues in the Macro Economy|
|Integration Of The Frameworks|
|Combining Micro and Macro Analysis for Managerial Decision Making|
|Solutions To Even-Numbered Problems|