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Basic Marketing Research

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ISBN-10: 0132544482

ISBN-13: 9780132544481

Edition: 4th 2012 (Revised)

Authors: Naresh Malhotra

List price: $306.65
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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Book details

List price: $306.65
Edition: 4th
Copyright year: 2012
Publisher: Pearson Education
Publication date: 7/13/2011
Binding: Paperback
Pages: 672
Size: 8.70" wide x 11.00" long x 1.20" tall
Weight: 3.718
Language: English